So Just Why is web design POP So Great?
Because our culture embraces…
- Just-in-time thinking
- Multi-tasking team members
- Constraints. We don’t try to lift them
- Less software, less code
- Perpetual improvement and optimization
- Small team size
- Pared-down interfaces
- Open-source products
- Open data formats
- An open culture that makes it easy to admit mistakes
Less mass lets us change direction quickly. We can react and evolve. We can focus on the good ideas and drop the bad ones. We can listen and respond to our customers. We can integrate new technologies now instead of later. Instead of an aircraft carrier, we captain a cigarette boat. We revel in that fact.